|Internet of Things (IoT)|
A system of interrelated computing devices including tiny sensors, wearable and embedded computing devices which are connected into the Internet allowing controlled and sensing data over the network. Example: Amazon's new AWS IoT Button, Fitbits, Smart watches
|Online Lead Generation|
A prospective customer or client who has a need in the near future for your product or services, and has a budget allocated for this.
|Click-through rate (CTR)|
Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns.
|Digital marketing ROI|
Digital marketing ROI is the measure of the profit or loss that you generate on your digital marketing campaigns. Based on the amount of money you have invested. In other words, this measurement tells you whether you're getting your money's worth from your marketing campaigns.
|Digital Marketing funnel|
The Digital Marketing funnel is a strategic model that represents the entire buying journey of the personas, from the moment they know your brand until the time they become customers.
Inbound marketing is a strategy that utilizes many forms of pull marketing—content marketing, blogs, events, search engine optimization (SEO), social media, and more—to create brand awareness and attract new business. ... Inbound marketing consists of entirely organic leads, so it relies on brains rather than budget.
Latent Semantic Indexing (LSI) keywords are words that are commonly found together within a single topic and are semantically related to each other. Here is an LSI Keyword example - Let's say your article topic is "horticulture". Typically, you would find multiple related keywords like "agriculture", "crops", "botany" and "plants".
Skyscraper content is an inbound marketing technique that involves finding topics that are doing well on the search engine as well as social media. It uses reverse engineering to create a content piece that is better than an existing one.